Legal

Privacy Policy

Last updated: October 28, 2026

Matthew Carlson Consulting ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website matthewcarlsonconsulting.com or engage our consulting services.

Information We Collect

Information You Provide

We collect information you voluntarily provide when you:

  • Fill out our contact form (name, email, company, tools you use, message)
  • Send a message to the AI assistant on our website
  • Engage our consulting services
  • Communicate with us via email or phone

Automatically Collected Information

When you visit our website, we may automatically collect:

  • Browser type and version
  • Operating system
  • Pages visited and time spent
  • Referring website addresses
  • IP address (anonymized where possible)

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide requested services
  • Send relevant information about our services (with your consent)
  • Improve our website and services
  • Comply with legal obligations
  • Protect against fraudulent or unauthorized activity

AI Assistant

Messages you type into the SkillEngine Assistant are sent to Anthropic, our AI provider, to generate a reply. We keep a private log of assistant conversations (the questions, the replies and the time) to improve the assistant and our services. The log does not include your name or IP address, is not shared, and is deleted after 12 months. We do not use these messages to identify you. Please do not include personal, confidential or sensitive information in your messages.

Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share information only in the following circumstances:

  • Service Providers: With trusted third parties who assist in operating our website or conducting our business (e.g., email service providers), under confidentiality agreements
  • Legal Requirements: When required by law, court order, or governmental authority
  • Business Protection: To protect our rights, privacy, safety, or property

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Object to or restrict certain processing activities
  • Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at contact@matthewcarlsonconsulting.com.

Cookies

Our website may use cookies and similar tracking technologies to enhance your browsing experience. You can instruct your browser to refuse all cookies or indicate when a cookie is being sent. However, some features of our website may not function properly without cookies.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Matthew Carlson Consulting
Madison, Wisconsin
Email: contact@matthewcarlsonconsulting.com